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2011年8月23日 星期二

One-stop integrated solution

In Malaysia Market

The profit that earned by second-hand car shop is lesser when compared to previous 10year

All of this due to loan can be easily applied through bank

And the installment can be extended

New car also cheaper than before

Malaysian are mostly choose to purchase new car

Recently,I have an idea to increase the profit of second-hand car shop

"One-stop integrated solution"

It is integration of many services in one store

But it may take a risk

Because it need invest much money and have good relationship with other car services

Like mechanic, accessories shop,insurance dealers

Combining all those services in one lump sum

One of the reason of Malaysian do not choose second-hand car

Because lost confidence of old car quality in the market

Integration of the services can help increase the confidence of customers toward second-hand car

Skilled Mechanic can get accessories easily in same store for repairing the second-hand car

All these services can build the image and reputation of the shop

Help handling the insurance of the car when buy the car can reduce search cost too

Finally,shop can try to obtain the license of selling new car

Customers can have one more choices when go to the store

And compare the prices between them

This will increase customer value

And customers are willingly sacrifice something

To get better service value

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